Last month I started a segment on the blog called “Behind the Boss” where I interview a prominent owner/founder of a company each month.
The series continues this month with an interview from Hindi Zeidman, the Founder/CEO of The Ollie World. I met Hindi at a local pop up event at Au Fudge in LA this past summer and spent more time getting to know her at a local Community Baby Shower event a short time later. We have been in touch with each other ever since. I’m sure you read about her miracle swaddle I featured earlier this month on the blog, but if not, click here http://theparentologist.com/lets-talk-about-the-ollie-world/ I have been obsessed with this swaddle ever since I first found out about it and couldn’t wait to get pregnant again so I could have a reason to buy one! Well, now I own two of the Ollie swaddles and they are worth their weight in gold.
I talked a lot this week about my doctorate and about the importance of a higher education. I believe one of the reasons Hindi and I have so much respect for each other as friends and also as professionals is because we share a similar educational background and both specialize working with young children in the mental health field. We have taken our degrees and have expanded them into an entrepreneurship but at the end of the day, we have a similar viewpoint on wanting to help young children and their parents.
Hindi’s story is so inspirational I hope you enjoy learning more about her and what goes on behind the scenes with her and her business!
And don’t miss my GIVEAWAY going on now on Instagram! Head to @theparentologist to Enter to Win a FREE Ollie World swaddle in the color SKY. Enter to win by clicking this link: https://www.instagram.com/theparentologist/
Name of Business: The Ollie World
How did you come up with the name of your business? The company is named after my foster-son, Oliver.
What year did you launch your business? The company was launched in February of 2014.
What is your current state you reside? CA
What products do you sell? Right now, our only product is The Ollie Swaddle.
Where are your products available? The Ollie Swaddle is available on our website, through Amazon, and we are also located in a handful of boutiques across the country.
What inspired you start your own company? I was a single foster parent for an infant who was on the verge of being labeled failure to thrive because he was not eating or sleeping. I knew the importance of swaddling, so I bought every swaddle on the market, but nothing worked or properly contained him. So, I created the Ollie for him. Once he started using it, he began sleeping through the night, eating and gaining weight, and reaching missed developmental milestones. It was such an amazing and incredible thing to see. I knew that I wanted to share this every single little one.
What was the first year of your business like? The first year of business was definitely not the easiest. I was rejected and told “no” on a daily basis for months from shops and boutiques. It was so disheartening. I kept going because I believed in my product, despite the fact that no one was willing to give me a chance. I found I was able to connect directly with parents on social media and that is when things began to change. Parents were looking for information, knowledge, and products that would be best for their little ones. It was a wonderful opportunity for me to introduce The Ollie and parents were so receptive.
What advice do you have for bloggers that want to work with you? We are always open to collaborations. If anyone is interested, they can send an email to Collab@theollieworld.com
What did you do before you started the company? Before I started the company, I was actually a mental health therapist, with a specialty in infant mental health.
What is your educational background? I have a B.S. in Human Development and Family Studies and a Master of Social Work (MSW), with a specialty in infant mental health.
Does your educational background and previous experience influence your company? The company is based around providing neurodevelopmental resources for little ones and this comes specifically from the knowledge from my experience and background.
What made the focus of babies for your company? Little ones have always been a focus for me. Even before I started the company and I was working as a therapist, my love was working with little ones ages 0-5. The first couple years of life are so impactful and so critical. So, my dream is to help to set the foundation to allow these little one to flourish in all they do.
What advice do you have for new parents? There is so much information out there, but not all information and answers are created equally. It is important to do your due diligence and seek answers and information from reputable sources.
To visit The Ollie World online and shop click here https://theollieworld.com and sign up for her newsletter and save 10%!! To follow on Instagram click here https://www.instagram.com/theollieworld/?hl=en with 110k followers! To follow on Facebook click here https://www.facebook.com/TheOllieSwaddle/